Dana White donates $10,000 to family of PFL staff member Jeff Brady who ‘died a hero’ saving two children

Dana White joined hundreds in donating to the family of heroic PFL employees Jeff Brady, who saved two children in the weekend.

The UFC boss gave $ 10,000 for the total GoFundMe effort to pick up $ 50,000 for the Brady family, while they are confronted with funeral and memorial costs and immediate costs of living. Brady worked for Bellator and then PFL as a marketing and merchandising consultant.

He was also involved with Cage Warriors because they brought their events to the United States in recent years after they had previously worked with the CLINCH equipment of Dan Henderson. Brady was 51 years old when he died on July 5.

Dana White under hundreds of donations to Laat PFL employee Jeff Brady

In memory of Jeff Brady, a GoFundMe page was started to help his family and honor his life. According to a statement on the page “go funds by funeral and commemorative costs, immediate costs of living for the father of Elen and Jeff and support for Greg, who now holds two grieving families.”

Dana White immediately came online and quietly made a considerable donation of $ 10,000, which, according to Gofundme, remains the 'top donation' at the time of writing. There were a number of anonymous donors, but the song involved in the hundreds of songs.

Fundraising for Greg Brady by Summer Needham and Craig Degraff: honor A hero: in memory of Jeff Brady https://t.co/jjrzxepts

– Fightoracle ™ 🇺🇸 (@fightoracle) July 7, 2025

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The Brady family set a first target to raise $ 50,000, and has almost achieved that it is live within the early stages of the page. A statement on the page reads: “The sudden death of Jeff has left emotionally and financially a devastating void.

“His twin brother Greg is now lagging behind to bear the weight of two households, including funeral costs and daily needs, on one income. The burden is heavy and the way for us will be long.

“The two rescued boys were the young nephews of his girlfriend and they both need help with counseling and therapy. I know that Greg would never ask for this help, but we know he needs this!”

Jeff Brady 'died a hero' while saving two children from drowning

Brady died on July 5 as he saved his girlfriend's cousins ​​from drowning during the holiday weekend. The 51-year-old jumped in to protect the two boys; 10 and 12, of a strong current in the Colorado River near Hidden Shores Resort in Yuma, Arizona.

Brady, originally from the San Diego area, had just moved to Arizona with his girlfriend to take care of his aging father, according to the Gofundme page. “He bought a new house to create a safe and peaceful space for his loved ones,” it says.

“Living with him were the two people who meant the world to him, Elen, the love of his life and his 84-year-old blind father. Elen had left her job in San Diego to become the full-time caregiver for Jeff's father, who devoted her days to love and services.”

The explanation of the page ends with a message that reads: “Jeff Brady died a hero, but he also lived as one. Let's be in honor of him and show his family that they are not alone.”

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