Barcelona announced an agreement on Wednesday with the Democratic Republic of Congo, who will become a shirt sponsor for the Catalan giants. Following sponsor campaigns for Visit Botswana and Rwanda visits, Dr. Congo The newest country that is great for advertisements in the European game.
The Catalan giants announced a 'strategic four -year partnership' with Dr. Congo, where they will try to promote football, the culture of sport and peace. They promise to bring the Barcelona model and values to the young athletes of Dr. Congo through the collaboration, where the Blaugrana programs and camps develop for football, basketball, handball, Futsal and roller hockey ..
As part of the agreement, Barcelona bears the slogan 'RD Congo – Coeur d'Afrique' on the back of their training kit, which translates as' Dr. Congo – Heart of Africa '. That will remain in place for the next four seasons until 2029.
Barcelona has not made the conditions of the agreement public, but it is generally reported that they will earn somewhere between € 40 million and € 44 million. It can be a useful boost for Barcelona's finances, because they want to increase their salary limit in an attempt to register players and ultimately make a profit again.
The deal has not been without criticism. Within Dr. Congo, while the deal is aimed at attracting tourists to the region, people have questioned wisdom to commit such a substantial compensation to the deal when people within Dr. Miss Congo Basic Facilities.
Moreover, a series of concern about human rights has been raised about the situation in Dr. Congo. Barcelona has continued to support LGBTQIA+ rights, something that the government in Dr. Congo is criminalized, in the meantime there have also been reports of extrajudicial executions in recent months.