So how did the club change with the richest owners in world football in the Tottenham of the North?
Why have so many of the most desired players in Europe been transferred to the chance of becoming a member of Newcastle United?
A club that won his first domestic silverware in 70 years was eligible for the Champions League and has a huge, fanatic support, should have enjoyed a transforming summer.
The euphoria of conquering the Carabao Cup and then back to the European elite, had to serve as a launch platform for the revolution of Geordie Arabia.
Instead, Tumbleweed blows over Tyneside, because Newcastle loses the transfer window due to a combination of neglect, accident and the continuous limitations of PSR instructions.
Alexander Isak tries to develop a move to Liverpool, while Benjamin Sesko prefers humble, Europe-free Manchester United above St James' park.
The Slovenian striker is expected to have Hugo Ekitike, Joao Pedro, Bryan Mbeumo, Liam Delap, Dean Huijsen and James Trafford under a long list of players to have rejected the tone this summer this summer.
Normally it is only traces that suffer such a embarrassing order of 'thanks, but no thanks' during a transfer window.
Isak's desire to become a member of the Premier League champions returns to Newcastle's unwillingness to give him a significant increase in his wages of £ 120,000 a week.
The Swede is the jewel in the crown of Newcastle – closest to Thierry Henry in the current era, with his 23 Premier League goals that were only improved by Mo Salah last season.
If Isak leaves, it would seriously damage the reputation of Newcastle as a club that is in hell to disturb the status quo and settle as one of Europe's largest clubs.
But PSR has made it impossible for the Saudis to follow the lead of those previous filthy Roman Roman Abramovich of 'Disruptors' in Chelsea and Sheikh Mansour in Manchester City.
Newcastle is unable to blow rivals out of the water for transfer costs and wages. Every attack on world domination must be a waiting game.
And time is not on the side of Isak, as a 25-year-old who reaches the peak of his powers.
While an excellent coach who surpassed most of his career, Eddie Howe is not a dynamic hardman suitable for dealing with a situation such as the distance from Isak.
And with Sesko who prefers a switch to Old Trafford, Newcastle's frustrations are trying to sign a striker – as a potential replacement for Isak or to stimulate their existing team – constantly frustrated.
As Alan Shearer says: “It's not a good look” and the summer has been a 'nightmare'.
So far, winger Anthony Elanga has been the only important signature of Newcastle, in a £ 55 million relocation from Nottingham Forest.
And while Howe seems to juggle with the demands of the Premier League and Champions League, the Newcastle team looks disturbingly thin.
Transfer News Live – Stay informed of the last from a busy summer window
While PSR continues to suffocate ambitions, the club has the financial winding space to spend this summer – hence their bids for Sesko and various other attackers.
Nevertheless, there is a large power -vacuum in the club, in which sports director Paul Mitchell left in August after a short and Vexatious enchantment, while Chief Executive Darren Eales gave in his notification last year in his notification because of a serious health state.
To empty both positions during such a crucial summer, carelessness seems.
This comes after the departure of Amanda Staveley and her husband Mehrdad Ghodoussi last summer, who wipe the public face of the Saudi property of Newcastle and added the impression of a motionless ship.
There are fears under the support of the club that their Saudi payment masters are indifferent to the club.
The sporting interests of the Saudi Public Investment Fund are wide and varied -including companies in golf, boxing and tennis, as well as his interests in four Saudi Pro -League clubs.
With Saudi Aarabia that organizes the World Cup in 2034, there are many other sports priorities on which they can concentrate -without PSR engances.
The Premier League tried in the first place to block the Saudi takeover of Newcastle and the clubs are determined to stop them.
It would be so cute to imagine that those rivals are motivated by an aversion to the serious abuse of human rights of the Saudi regime. In reality it is all about self -interest.
The Newcastle training facilities remain short of the elite level and are planning to expand St James' park or to build a new stadium, remain under wrappers.
There is no sense of urgency or focus about the club and this is recognized by many shakers and movers on the transfer market.
But for Isak, and for every goal of world class, there will always be an urgency to win trophies and earn bags in a short career.