CHELSEA fans have gone into hysterics after Marc Cucurella 'saved' his relationship with Puma in a new advert.
The left-back's boots made headlines during the Blues' 4-3 win over Tottenham on Sunday.
He suffered two disastrous moments in the derby, slipping in the build-up to both Spurs goals in the opening 10 minutes before Chelsea staged a stunning comeback.
A smoking Cucurella stormed across the field after Dejan Kulusevski made it 2-0 and changed boots.
After the match, the Spaniard posted a photo of his pair of Puma Future 8s in the trash, alongside the caption: “Sorry Blues.”
The boots would be released by the sportswear brand the next day.
And they were even engraved with the message: “This boot may have leaked. We're used to it. Don't worry. Stay tuned.”
It looked like a marketing own goal, but Puma responded brilliantly.
In a new social media ad, Cucurella wears the boots next to a wet floor warning sign.
Puma captioned the image: “It's not how you slip, it's how you bounce back.”
The post also sees the wet floor sign placed for a purpose, at the entrance to a Puma store, at a bus stop and on a street in West London.
Fans thought it was brilliant, with one saying: “Excellent salvage work.”
Another said: “Best marketing ever.”
A third wrote: “What a comeback from Puma.”
Chelsea players also saw the funny side as Marc Guiu and Enzo Fernandez commented laughing emojis.
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