The Rossonero has changed the coach -mid -season by Sergio Concukicao to replace Paulo Fonseca, but were bounced out of the Champions League and the risk of now missing a top four.
Braida, who spent 27 years as director at Milan, did not stop his criticism.
He told So Foot: 'I am sad.
“I see Milan feeling bad in this state.
“An identity crisis and a lack of a sense of solidarity. For years, major mistakes have been made, at all levels, and the result is that we have a club and a team without identity.
“At the start of the season, I predicted that this would not be a competitive team: the club is too unstable, there is no clear direction, coaches come and go and the team changes every year.
“To be ambitious, continuity is needed, for example by having a coach work for 2-3 years, ten if possible.”
Braida also said: “The players are responsible, but it is difficult to perform in a club without identity.
“What is missing is leadership, a strong man like (Silvio) was Berlusconi. With him and (Adriano) Galliani there was a clear direction.
“They don't have the consistency and personality to be leaders. Nobody in Milan is a leader today.
“For example, I would bring in 4-5 Italian players, such as Inter for example. This allows you to create an identity, and then I would bring in players with character and personality, this is the most important thing. “
Braida says that after winning the Scudetto, Milan has fallen since the shock of technical director and Rossonero legend Paolo Maldini.
“Plooting him was a big mistake and firing him in that unforgivable way,” said Braida.
“Maldini is a legend who worked very well and represented the institution at its best.
Ibrahimovic is not a reference point, a strong man. He does not yet have the skills and experience to be a strong man, able to manage a club; He is just a communicator. “
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