After a difficult enchantment in the winter, Chelsea emerged as one of the big winners of the 2024/25 season. They lifted the Europa Conference League, qualified for the Champions League and became the inaugural winners of the New Look Club World Cup.
It is thought that the CWC triumph packed the blues $ 114 million in prize money earlier this month and more could come. The Telegraph reports that Chelsea is on track to agree a huge new front-of-shirt sponsor Deal that could be one of the largest in the world.
The report claims that Chelsea now has several offers up to $ 80 million a year, a huge upgrade of $ 50 million deals that they could have signed last year. It is not yet clear who will be the new name on the front of the sweater, but it will represent a huge injection of money for the club.
Chelsea went through the majority of the 2024/25 season without a shirt sponsor after they could not find an acceptable offer. The large sponsorship offers in football are usually done over a period of 5-10 years and Chelsea was reluctant to be attached to a lower price.
Chelsea continued their ambitious transfer market activity this summer and has already won Jamie Gittens ($ 74 million), Joao Pedro ($ 73 million) and Liam Delap ($ 41 million).
Apart from the financial bonuses, the CWC victory Chelsea has also given an atmosphere of confidence that was missing since the former owner Roman Abramovich was forced to sell the club in 2022. Now that they have had the success of the Club World Cup, they are in a stronger than negotiating position and they look good for a serious tilt in the Premier competition title.
“At the start of this tournament, I said that our plan is to win it and people looked at me as if I was crazy,” said Chelsea defender Levi Colwill in the aftermath of Sunday's final. “So I'm going to say exactly the same thing, now is now going to the Premier League and Champions League.”