Chelsea thought they were on a straight road to the reconstruction of Stamford Bridge last year when they cleaned up a devilish sensitive obstacle.
They had to buy neighboring buildings that were first set up for the disabled veterans who returned from the First World War, who had been home to armed forces of forces for more than 100 years, the latter did not want to leave.
The purchase of the Stoll -Herenhuizen was reached for the right price, without the public shame of courageous veterans being on the road, and the club continued with other diabolical difficulties.
A development site with a listed building, a cemetery, railway lines on two sides and even legal limitations set by Henry VIII, which protected the view that he enjoyed a nearby hill, all the way to the cathedral of St. Paul.
Although Chelsea's Chief Operating Officer Jason Gannon, hired last September, has weighed every obstacle for a redeveloped Stamford bridge, notions of a rebuilding suddenly no contact with a new world of ego-driven explanation super stadiums, where football is one of several motivations for making money. A world in which Chelsea – whose land is only the ninth largest in England – is quickly behind.
The proof that football is now only part of the calculation came to Bloomberg when Boehly told Bloomberg: 'We have many constituents to ensure that we give it. Certainly, the Chelsea fan base is one. '
It's all about the money. Broadcasting rights agreements that have been driven by the Premier League machine for years are being flattened. More games had to be added to those deals to retain the same income level.
Clubs have no control over where the ridge of the broadcast industry will blow their TV money. So there is an obsessive search to maximize those areas of commercial income that they control.
Tottenham's £ 1 billion stadium is the example that everyone looks at. It brought an increase of £ 46 million in the commercial income for the club in the first two seasons, by enabling the club to organize NFL competitions and to organize Beyonce and Guns N 'Roses concerts.
It also drove matchday income, because the first figures showed that people expressed 40 minutes more on the competitions than they had on White Hart Lane, and £ 800,000 contributed to the treasure chest of the club in food and drink alone. That is more than the full annual income of some clubs.
“It is the Disneyfication of Fans,” Liverpool University Football Finance Specialist Kieran Maguire told Mail Sport last year.
Many will spot the fact that Spurs has the fourth biggest income in the Premier League, but still sit in the table for 14th. But that does not bother the banging player. Winning is less important than before, because the largest clubs continue to exist as brands, even if they fail on the field.
Manchester United is still one of the top five of the top five world football in the Deloitte Money League, despite their problems on the field. A retractable roof, so that clubs can host boxes, NFL or superstig musicians, is infinitely more than a right back. Taylor Swift toured last year from Anfield stadiums to the Bernabeu.
“Watching clubs at, ok, how do I design a location that is multifunctional, whether that is multisport or concerts or conferences or other types of events, so that I can get maximum value of that location every day of the year, not only on competition days?” Charlie Brooks, Head of Communication and Marketing at the Architecture Company Populous told the new European this week.
Populous designed stadium of Tottenham, have been appointed by Chelsea and have also drawn up plans for an extensive stadium in Wrexham, which, with a capacity of 55,000, would also leave the 40.173 capacity Stamford Bridge in the shade.
Almost everywhere you look, football seems like a subsidiary of the new comparison. Architect Norman Foster described the new 100,000 seats Manchester United Stadium, which he designed, as a 'worldwide destination' and a 'Mixed Use of Mini City'.
The architect of Everton's new stadium, then Meis, warned United against ignoring their past by building 'a gigantic, exaggerated thing that could be all over the world'.
But, like everyone else, Everton is sounding by how their new stadium can increase income to keep them competitive in a world of clubs in the Gulf state. The most expensive hospitality boxes in the new Everton Stadium for next season, which offer the best 'experience', sold for around £ 150,000 – and were quickly broken up.
When the Chief Executive of Everton Angus Kinnear indicates Leeds United, Interim -CHOLIN Chong, a specialist in the construction sector, will collaborate with owners De Friedkin Group to use Dockland around the new stadium to put the best effect. The club can buy the Buxe door Nelson Dock, which is currently renting.
The most important arguments that have so far been cited for the RFU of England who leaves Twickenham are based on logistics and accessibility. But expect nothing less than another super stadium if that moves happens.
It will be the same in Brisbane, Australia, which broke De Mal by announcing plans for a new characteristic stadium for its 2032 Olympic Games. No new stages were built for the Olympic Games in Paris. Nor will there be for La's 2028 competitions.
The plans of Newcastle, a new stadium in the Reif park of the city, unveiled by Mail Sport, are inevitable, says Meis. '[St James’ Park] Is a difficult building to renovate and really make the state of art, “he explained this week.
The Emirates Stadium of Arsenal, the best in class when opened in 2006, needs an upgrade. Manchester City is expanding their stadium. Nottingham Forest and Leeds United want to do the same.
Everything indicates that writing on the wall stands for Stamford Bridge, with a site in Earl's Court, about a mile distance, probably the preferred new location.
Many fans see that movement as inevitable. But Simon King, a shareholder of the Chelsea Pitch owners PLC, who owns the Freehold, spoke to many when he told Mail Sport on Wednesday that he had fear for the future in which the Chelsea fan base is only one of the 'constituencies', says he will consider. “Those were the words that scared me,” Mr. King thought. “They said it all.”
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