Atletico Madrid are currently on the rise and now they will have wings. The club has signed a new sponsorship deal with drinks brand Red Bull, which will increase their presence in football.
No details of the deal have been revealed, other than the fact that the deal runs until the summer of 2027. Diario AS does say it will generate 'significant revenue' for Atletico, while Ruben Uria has revealed that Barcelona were vying for the same sponsorship deal, but Los Rojiblancos had no winners.
Riyadh Air, the airline that has yet to fly its first flight, remains their main sponsor. They currently contribute €40 million per season, not only on the front of the Atletico shirt, but also in the name of the stadium. The official title is the Riyadh Air Metropolitano Stadium, after replacing Civitas and Wanda. Red Bull has a lot of experience in the sports market and owns RB Salzburg, RB Leipzig, RB Bragantino and New York Red Bulls, among others.
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