Atletico Madrid has received an important financial boost because of their latest sponsorship agreement, which means that Nike will continue as their kit maker in the next decade. The American Sportswear brand has been linked to Atletico since 2001, which extends their relationship to 34 years towards the end of the deal.
An important catch for both companies, Diego Simeone's statement that Los Rojiblancos is in a state of 'pure growth' is no clearer than in their accounts. While Atletico continues to set records for income, the extension with Nike will be worth a total of € 300 million. It doubles their income from their previous deal with Nike, with Atletico taking about € 15 million per season, as reported by Marca.
It has continued a series of deals in recent years, because Atletico wants to operate their new status as a multi -year Champions League. Los Colchoneros eligible for the top competition of Europe in each of the 13 seasons of Diego Simeone, have signed deals with Riyadh Air for the past two years to sponsor their shirt and their stadium. More recently, they also closed a deal with Red Bull, where they beat Barcelona. Although it is not clear how much the Austrian company will bring in on their bills, the Saudi airline contributes to Atletico in total every season.
Although they are still far away to compete with the income of Rivals Real Madrid and Barcelona, they have taken off site in recent years. With the Santiago Bernabeu who is currently forbidden for hosting concerts, the Metropolitano is currently the go-to location for the top music artists who visit Madrid, with people like Aitana, Lola Indigo and others who move their concerts to the Metropolitano, something that went well in the Red and Witte in the Red in the Spann.
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