GOAL machine Cole Palmer is set to become a small-time earner by trademarking his shivering celebration.
The 22-year-old Chelsea and England scoring sensation has adopted the name 'Cold Palmer'.
Documents show he plans to use it to flog booze, diet drinks, food, clothing, toys, aftershaves, cosmetics, razors and even cars.
His application to the government's Intellectual Property Office even includes a video of his celebration.
You can see him rubbing his hands over his arms to mimic the wince when he scores, which is a lot – with 11 Prem goals already this season.
Palmer did so for the first time last December during a 3-2 win over Luton Town. He got the idea from his former Manchester City academy teammate Morgan Rogers, who carried out the celebration for Middlesbrough.
Let the cash registers ring
Palmer told his friend Rogers, now at Aston Villa, that he would do it too if he scored – and now he is set to make millions after mastering the game.
And the star has already set fashion house Burberry's cash registers ringing – his £2,500 duffle coat is selling like hotcakes.
He has been signed as one of the faces of the English company's new range of clobbers, alongside Oscar-winning film star Olivia Colman.
And the down-to-earth former Euro 2024 hero's first foray into the world of expensive high fashion is proving a hit with cash-strapped buyers.
Cole is featured in a video for Burberry, wearing the expensive garment on a solo fishing trip. And the campaign is already delivering results.
Just days after the new range launched, the 'bramble' cashmere and wool coat sold out.
Burberry launched the new campaign titled 'It's Always Burberry Weather', with a star-studded line-up including English footballer Eberechi Eze, along with actor and Manchester United fan Barry Keoghan.
In addition to Palmer, Eze, Keoghan and Colman, the campaign features high-profile figures such as BAFTA-winning actor Zhang Jingyi, model Cara Delevingne and BRIT Award-winning musician Simz.
Daniel Lee, Chief Creative Officer at Burberry, said the campaign captures the spirit of the campaign by highlighting the brand's commitment to protection, functionality and the outdoors.
He said: “We are always inspired by our archive and the innovation and creativity of the brand. The campaign promotes the silhouettes of the house: protective and sustainable.”
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