Dana White has been good friends with Joe Rogan for decades and has seen him rise from a comedian who did free shows for podcasting Royalties.
Before he even landed his stared role as a host of anxiety factor, Rogan had worked with the UFC in the pre-white era. He organized Backstage segments where he interviewed and analyzed hunters, far away from the place on comment that is now synonymous with his voice.
Nowadays, his Side performance with a podcast has become his most lucrative undertaking and he deserves a Spotify deal with a value of no less than $ 250 million. And White believes that he knows exactly what made him such a success.
Dana White explains the secret of Joe Rogan's success
Dana White recently gave unprecedented access to Forbes Magazine for a cover story and documentary about the ins and outs behind the scenes at the UFC. He took them for UFC 310 in Las Vegas and even showed private messages from President Donald Trump.
Perhaps, however, it was one of the most fascinating parts of the position when White explained how Joe Rogan managed to conquer the imagination of a global audience with his show. The UFC boss thinks it has been in recent years and the sociopolitical climate that brought him to the next level
“You know, Joe's podcast was always big,” White told reporter Matt Craig. “But then I think that everything that has happened over the past five or six years and the way in which certain people deal with it? That led us to where we are now. “
Dana White Details how he and Joe Rogan took over the cultural time spirit
For years, the UFC struggled to attract regular attention in an important way after White and the Fertitta brothers bought the promotion for just $ 2 million. However, they eventually turned into a multi-billion dollar company that was sold for $ 4 billion and is now more than $ 12 billion appreciated.
As a result, he and his close group of friends, including Rogan, have become important players throughout the culture of the Western world. White and Rogan are now good friends with people like Elon Musk, Mark Zuckerberg and of course President Trump.
Photo by Win McNamee/Getty Images
“It's fascinating,” he continued. “It wasn't because of design, it all just happened. I think we all, what we have all achieved, we all stayed … everything in life as about authenticity; Who is authentic? Who is real? Who's there?
“We have always remained faithful to who we are and what we believe and regardless of what kind of pressure was that we never folded for that. It just stays there, our core beliefs and values and who we are.
“That is not only as people, but as a company and as a sport and as a podcaster. Even Lorenzo [Fertitta] As a business owner … I mean, we are all malignant loyal to each other. If you don't have loyalty, what do you have? “
Joe Rogan used to work free UFC events in the early days of Dana White
An example of that loyalty would be the close band that White and Rogan have shared for decades since his debut in the UFC. The comedian offered to do his first few shows for free, before he finally became a big star and now orders a lot of money.
The number of shows varies; Dana White claims it was 31, while Rogan says it was closer to 15. But in a podcast episode of 2021, the commentator explained: “I did that performance for the first 15 shows for free.
Photo by Chris Unger/Zuffa LLC
“Yes, that's what happened. The UFC had a hard time, they just bought the company. It was not financially feasible, they didn't earn much money.
“There was like Tito Ortiz, Chuck Liddell. This was as before 2005. 2005 was when it really started because of the ultimate hunter. That was season one of the ultimate hunter. So I had anxiety factor and Dana and I became friends because he offered me tickets for the fighting when they had just bought the UFC. “
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