Dana White from UFC was nowhere to be seen at the press conference of the Canelo Alvarez vs. Terence Crawford.
After to supervise the Octagon for decades, the UFC -CEO is now ready to take on the boxing world later this year.
On September 13, Boxing's face, Canelo Alvarez, will compete against Terence Crawford in a boxing-super fight live live for millions on Netflix.
Saudi sponsor Turki Alalshikh confirmed Dana White as the promoter for the upcoming boxing match while the two work together on a new boxing competition.
The first press conference between Crawford and Canelo went off on Friday with Alalshikh, but no white in sight.
Photo by Cooper Neill/Zuffa LLC
Dana White promotes Canelo Alvarez vs. Terence Crawford from the sidelines
White recently said he had the honor of promoting a 'unique fight' in Canelo vs. Crawford.
White was between Canelo and Crawford for their first faceoff in May.
With the no-show of White during the press conference, Alshikh faced the boxing stars in Riyad, Saudi Arabia the second time.
White has the Canelo vs. Crawford again posted to his social media, and the UFC followed the example by streaming the press conference live on their YouTube channel.
Earlier this month, the UFC CEO also has the UFC 316 press conference in Newark, New Jersey, with fans who insist that White is a promoter after so many years.
Ryan Garcia says that pay-per-view boxing might be dead with Canelo Alvarez vs. Terence Crawford
Canelo Alvarez vs. Terence Crawford is not your regular pay-per-view super-Vecht, with the boxing photo available to view on Netflix.
Jake Paul and the legendary 'Iron' Mike Tyson wrote a boxing history last November when they brought in 108m viewers worldwide for their boxing match on Netflix, the first trip of the streaming service in combat sports.
Boxing supermarket Ryan Garcia says that boxing will never be the same again with Netflix who turns a corner around the sport.
“With Canelo vs Crawford on Netflix it can mean that my fight with Gervonta [Davis] Perhaps the last PPV fight to hit 1 million, “wrote Garcia on X.
With Canelo vs Crawford on Netflix
It may mean that my fight with Gervonta might be the last PPV fight to hit 1 million
A bit sad PPV can actually be done
Shoutout Netflix Although boxing on a huge platform as is, is great
– Ryan Garcia (@ryangarcia) June 20, 2025
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“A little sad PPV can actually be done.
“Shoutout Netflix although boxing on a huge platform like [them] Is great, “Garcia added.