Dana White is the frontman for the UFC for the majority of the history of the promotion and he has seen the promotion grow exponentially.
In the past decade, the UFC has slowly become the largest combat sport promotion in the world and has even become a member of sports competitions such as the NFL and the NBA.
And it was recently announced that the promotion had signed no less than $ 7.7 billion temporary deal with Paramount, with the network removed the PPV model.
UFC Frontman Dana White, however, feared that he might not even come that far with the promotion if the Fertitta Brothers sold the UFC for $ 4 billion in 2016.
Photo by Mike Roach/Zuffa LLC
Dana White feared that he would be lowered in 2016 after $ 4 billion
When Lorenzo and Frank Fertitta bought the UFC for $ 2 million in 2001, it seemed a daring purchase for a promotion that didn't seem to have much of a future.
Nevertheless, the Fertitta and White brothers started to grow the promotion in the extreme powerhouse it is today.
And in 2016 the Fertitta Brothers sold the UFC to strive for $ 4 billion, which subsequently resulted in the merger between the UFC and the WWE.
With that White began to fear that he would be cut out of his role after the sale of the promotion.
“Lorenzo wanted to sell and I didn't, and Lorenzo was like:” I'm ready, I'm gone, I can't do it anymore. Be happy for me that I go out and that I don't want to do this anymore. ” 'White started to explain on the cutler tray.
“No, I wasn't ready to sell, but you know, of course, if these guys, if they are where they want to sell, $ 6 billion is not a bad number.
“No, (I didn't think I would stay in the position I am in). I am still in a lot of different companies with them, we have many different companies together, I and the Fertitta brothers, so I just thought:” What is now, what are we going to do and we will continue with the following. “
“They were:” We have to talk to you, nobody will buy this if you don't stay “, afterwards it is the best ever,” White went on.
Dana White continues to lead the growth of the UFC
Fortunately for the UFC fan base, White stayed at the UFC and the promotion continues to lead the promotion on larger and better things.
And 2026 could be set to their largest year so far, whereby the PPV model is removed and the sport that is broadcast on a large network.