FIFA is still working on refining the official figures following the announcement of the TV deal with DAZN.
The financial details of the Club World Cup remain one of FIFA's best-kept secrets. Gianni Infantino is still working on securing financing for the Super World Cup and finalizing the prize structure.
To date, he has signed major sponsorship deals with major brands such as Hisense, Bank of America, Budweiser and Rock-it Cargo. These companies will also partner with FIFA for the 2026 World Cup and will contribute to the prize money for the 32 participating teams.
Additional funding comes from the broadcaster that acquired the television rights for the Club World Cup. After lengthy negotiations, an agreement has been reached with DAZN, a powerful streaming platform, to broadcast the event worldwide.
This collaboration guarantees the international visibility of the tournament. Although the exact figures of the deal have not been disclosed, estimates suggest the deal is worth around €1 billion. This revenue will help fund the tournament, in line with Infantino's repeated commitments that FIFA will not contribute any of its own money to the Super World Cup.
Awards ceremony for participating clubs
Initially, Infantino proposed a minimum payout of €50 million per team for participation – a total of €1.6 billion – along with performance-based bonuses. However, these figures remain unofficial and reports suggest lower amounts are being considered.
European clubs, represented by the European Club Association (ECA), are lobbying for a larger share of the prize pool, arguing that they generate the majority of the tournament's revenue. They oppose equal distribution and instead prefer a proportional model based on their contributions to the event.
Around 70% of the prize pool is expected to go to the 12 European clubs participating in the tournament: Real Madrid, Atlético Madrid, Paris Saint-Germain, Manchester City, Chelsea, Bayern Munich, Borussia Dortmund, Inter Milan, Juventus, Benfica, Porto and Red Bull Salzburg. These payouts will increase as teams reach specific milestones, similar to the reward structures in other FIFA and UEFA competitions. The final bonuses will depend on TV rights revenues, with the ECA expecting significant payouts for Europe's top clubs.
When is the 2025 FIFA Club World Cup draw?
The Club World Cup draw will take place on Thursday, December 5, 2024, as a live studio event. The start is scheduled for 1:00 PM ET/10:00 AM PT.
How can I watch the 2025 FIFA Club World Cup draw?
Viewers in the US can watch the draw live on Telemundo Deportes En Vivo and DAZN USA. You can also follow the event on FIFA.com and FIFA+, the global governing body's streaming service.
Plus, you'll have the option to follow AS USA's live text coverage of the Club World Cup draw.
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