UFC 316 Headliner Sean O'Malley has continued to market himself outside the cage.
'Sugar' returns to the UFC Octagon on Saturday, looking for salvation against the man who took the Bantamweight title of him last September.
O'Malley will challenge Merab Dvalishvili on UFC 316, while the pair leads the next pay-per-view events of the promotion in the Prudential Center in Newark, New Jersey.
Although his focus will be on revenge on the Georgian champion and the start of a second title line, O'Malley will undoubtedly also be one of, if not the top earners on the UFC 316 card.
Sean O'Malley earns just as much money away from the UFC
The UFC Fighter Pay debate remains one of the most polarizing discussions in the community and often splits views among fans and hunters.
O'Malley has long expressed the opinion that there is a responsibility for hunters to bring itself to the market correctly and to get the most out of the UFC platform to expand financial opportunities from MMA.
That is something that the resident of Montana has postponed, so much even that the UFC is not unparalleled as its leading income flow.
“Even when I was 16 years old and I started kickboxing for the first time … I was rushing. I wanted to be rich,” said O'Malley on the Mightycast -Podcast of Demetrious Johnson. “I felt that I know that I would do something where I would earn a lot of money.
“That translated into [social media]”O'MALLEY continued.” I wanted to earn a lot of money and I knew that I could earn a lot of money outside the UFC.
“I still make it, I don't know exactly, but probably the same amount outside the UFC if I now do in the UFC. It's wild to think about, even saying aloud.”
But O'Malley explained that his lucrative companies beyond the cage would not be possible if he were not known on MMA's largest stage.
“I know that I earn so much money because of the UFC. I would not have this supporters without the UFC.
“It was very mutual. I have done a lot for the UFC, [but] They don't need me. I could probably be ready with fighting at the moment … But for me to get where I want to go, I need the UFC. “
Sean O'Malley focuses on a return to bonuses to UFC 316
During most of his UFC career, O'Malley was able to stimulate his income with bonuses.
'Sugar' has collected nine bonuses after the fight, the most in the history of UFC Bantamweight. Six of them were the performance of the night bonuses and three for earning fighting from the night ships.
The former champion recently gathered an extra $ 50,000 in Miami last year, where O'malley's dominant UFC 299 wins on Marlon Vera earned him the stimulans.
Last Time -Out, however, 'Sugar' went home without a bonus and with the Bantamweight title no longer in his possession.
O'Malley will undoubtedly try to correct by winning the gold with a bonus -worthy performance at UFC 316.