Jake Paul reacts to outdoing Beyonce’s Christmas halftime show to claim coveted 2024 record: ‘We own sports’

Jake Paul's boxing return against heavyweight Mike Tyson led the way in 2024 sporting event streaming.

Jake Paul's disruption of professional boxing continued into 2024 as millions of people around the world watched his fights. Love him or hate him, you can't deny that Paul is one of the biggest pay-per-view draws in combat sports.

Paul vs. Tyson racked up 108 million live viewers on Netflix, setting numerous records on the platform and setting a high benchmark for streamed sporting events. Netflix-streamed events were among the top 5 U.S. sporting events in 2024.

Paul vs. Tyson defeated Grammy award-winning artist Beyonce's Christmas halftime show during the Baltimore Ravens vs. Houston Texans NFL game (30-35 million live viewers worldwide), along with the Kansas City Chiefs vs. Pittsburgh Steelers stream. Paul's teammate, Amanda Serrano's rematch with Katie Taylor, took second place on the list.

After amassing an audience bigger than Beyonce and two major NFL games, it didn't take long for Paul to take to social media.

Photo by Sam Hodde/Getty Images

Jake Paul's powerful message after leading Netflix streams in 2024

“Like Lebron [James] owns Christmas Day, we own sports,” Paul shared.

Paul and Most Valuable Promotions look ahead to what should be another eventful year in 2025. In recent days he has been linked to a possible boxing match with UFC superstar Conor McGregor, along with his brother Logan.

Paul has recovered nicely since suffering his first professional boxing loss to Tommy Fury last year. He could potentially face a rematch with Fury for his next test, although at the time of writing it is uncertain when Paul is targeting his return to the ring.

Tyson's comeback fight against Paul was the 59-year-old's first professional fight since 2005, a loss to Kevin McBride. Despite the defeat against Paul, Tyson has not ruled out another boxing return, possibly against Logan.

Jake Paul and MVP could collaborate with Netflix for future events

Before the win over Tyson, Paul defeated Bare Knuckle FC star Mike Perry, Ryan Bourland, Andre August and former UFC superstar Nate Diaz in the ring. He has compiled an 11-1 record during his career.

Paul-led boxing events could potentially be streamed on Netflix in the future following the immense success of the Tyson fight. Paul and MVP promoted fights on DAZN PPV, but it is uncertain whether they will remain with the platform into 2025.

For now, Paul is basking in his achievements in and out of the ring in 2024. The viewership of Paul vs. Tyson could be pointing to dramatic changes in sports streaming heading into the new year.

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