Juventus has expanded their technical cooperation with the German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($ 468 million) for ten years, the Serie A Club said in a statement.
The current agreement between the two parties, which runs until June 2027, remains unchanged, the Italian club said.
The new contract will then take effect from the 2027-2028 season and covers all Juventus teams until the end of the 2036-2037 season.
“This renewal fulfills us with pride and testifies to the synergy between these two large companies,” said Maurizio Scanavino, Chief Executive Officer of Juventus.
Juventus, famous for their black -white shirts, said that the valuation for the new agreement does not include additional royalties for exceeding certain sales volumes or variable components related to sports results.
“We are pleased to expand our collaboration with the most decorated club in Italian football for another 10 years,” says Sam Handy, general manager of Adidas Football. Juventus has won the Italian league title more than any other rival club.
Juventus and Adidas joined forces of the 2015/2016 season.
The German sportswear group has a long -term collaboration with the English Premier League Club Manchester United, which runs until 2035, and also works with other teams, including Real Madrid and Bayern Munich.
Juventus said last month that the American car manufacturer Jeep pays 69 million euros to become the most important shirt sponsor until June 2028.