Jurgen Klopp was in the crowd on Saturday to watch second-tier French side Paris FC as part of his new role at Red Bull.
The former Liverpool manager is now head of the Red Bull clubs' global football division. One of his tasks is to turn Paris FC into a leading club in France under the ownership of France's richest family, the Arnaults of the LVMH luxury empire.
The family's takeover of the second-tier club includes bringing the energy drinks giant on board as a minority stakeholder, and that is where Klopp fits in to drive forward his strategic vision.
“I see my role mainly as a mentor for the coaches and management of the Red Bull clubs,” Klopp said in October. 'But ultimately I am part of an organization that is unique, innovative and future-oriented.'
The French league posted a photo of a smiling Klopp in the stands next to Antoine Arnault – the son of multi-billionaire Bernard Arnault – as they watched Paris beat FC Amiens 1-0. Pierre-Yves Hamal scored the only goal of the match in the 50th minute.
Paris FC is chasing promotion to the top level and provisionally moved into first place ahead of promotion rival Lorient's home match against Metz later on Saturday.
Klopp officially started work as Red Bull's Head of Global Soccer in October.
He has already had discussions with Mario Gomez, the former German striker and technical director of Red Bull.
“Of course Jurgen and I have been in contact for a long time, but he has also made it very clear that he will only be operational from January,” said Gomez.
Klopp also spoke to Red Bull director Oliver Mintzlaff and Leipzig director Marcel Schafer last month.
Klopp will also talk to Leipzig boss Marco Rose, who he knows from their time together at Mainz.
Leipzig cannot qualify for the knockout stages of the Champions League, having lost all six matches in the competition.
Klopp will also have assignments in Brazil with Sao Paulo and Red Bull Bragantino, while he will assess New York Red Bulls during their pre-season training camp in California.
Klopp is expected to visit Japan next month to watch Omiya Ardija.
Although Red Bull has an interest in Leeds United, Klopp will not play an active role due to his previous association with Liverpool.
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