Liverpool confirm new £300m adidas kit deal after ditching Nike to reunite with German giants

Liverpool has confirmed that they will change Kit's manufacturers in August, while the Reds are working together again with German giants Adidas.

The club has described it as a multi -year deal, but it is clear that it will be the next five years and is worth more than £ 300 million. It is believed that it is in accordance with people such as Arsenal, Chelsea and Manchester City who are paid around £ 60 million a year in deals with Adidas, Nike and Puma.

The Premier League record is the £ 90 million a year Deal that Manchester United currently has with Adidas, although it is supposed to have deduct to the non -qualifying of Champions League and other sporting success.

Liverpool ends their five -year collaboration with Nike, who replaced New Balance in 2020. That deal was worth at least £ 30 million, but with royalties, committees and promotions from Liverpool shareholder LeBron James, among others, it was closer to £ 60 million per season.

Liverpool worked for the last time with Adidas between 2006 and 2012. The German sportswear giant offers kits and training clothing for the men's, women's and academic teams. The new deal starts on August 1 this summer.

Billy Hogan, Chief Executive Officer, Liverpool Football Club, said: “Everyone in the club is incredibly enthusiastic to welcome Adidas back to the LFC family.

“In the past we enjoyed fantastic success together and have created some of the most iconic LFC kits of all time. Adidas and Liverpool share an ambition of success and we can no longer be more enthusiastic about working together again when we look forward to making more incredible kits to help stimulate pitch performance. We want to thank Nike for their support and wish them the best for the future in the last five years. “

Bjørn Gulden, Chief Executive Officer, Adidas, added: “We are very enthusiastic that Adidas and Liverpool Football Club work together again. The club is one of the largest and most iconic names in world football with a huge fan base.

“The Jerseys who are worn during earlier partnerships are some of the largest that have ever been made. We are honored to offer the players again advanced technology to perform at the highest level and look forward to creating more classics for fans.”

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