Manchester City has concluded a deal to extend their kit partner with PUMA worth a stunning £ 1 billion, according to reports – in what an important voice of trust would be for the club, while they continue to wait for the verdict on their 115 infringements of Premier League's financial regulations.
The Manchester Club has enjoyed an era of unprecedented success while wearing their current sponsor, with whom they first started working for the 2019/20 season.
It is thought that the first 10-year-old deal was worth £ 65 million per season, so Pep Guardiola's side of the highest earners of the Premier League is placed.
But the deal was still a road that was signed by their Crosstown -Rivalen Manchester United, whose partnership with kit supplier Adidas is supposed to be worth £ 90 million per season.
The 10-year contract of Man United started in 2025 and runs until the 2035-36 but according to the newly agreed deal in the city, the Sky Blue side of Manchester will now earn even more from their partnership in the same period.
The first deal of City has now been extended until 2034-35 and is appreciated by points of sale, including Manchester Even News, about £ 100 million per season.
Man City announced the expansion of the collaboration with a video of the best moments on the side in the PUMA kit, and the message that the collaboration has provided 'Breakthrough innovation, cultural moments and commercial success, both on and outside the field'.
The announcement also emphasized the 'shared values' of the brands.
Ferran Soriano, Chief Executive of City Football Group, was on the move because he had exceeded the expectations of the club.
'We joined the forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more in the past six seasons, “said Soriano.
'Puma is seamlessly integrated into our organization, and we enjoyed many historical moments together and fans fascinate worldwide. Today's innovation and expansion reinforces our relationship and projects it into an even better future. '
Puma was the sponsor when Man City claimed their historical Treble at the end of the 2022-23 season, as well as during their run of four consecutive Premier League titles.
Puma's Chief Executive Officer Arthur Held added: 'Puma's partnership with Manchester City has been a great success both on and outside the field.
“Trophies, a perfect stage for our performance products and commercial success, were exceptional.”
Puma -Kits are also worn by other clubs of the Stadsvoetbalgroep, including Melbourne City FC, Girona, Lommel, Mumbai City FC, Montevideo, Palermo, Bolivia, Bahia and Estac.
The kits were also worn by the women's side of Man City – who have won both the League Cup and the FA Cup under the Aegis of the brand and youth teams.
But with the result of their case against the Premier League still in Flux, the deal could be seen as an important voice of trust for the party's prospects.
The hearing of the infringements, which would have taken place between 2009 and 2018, was closed in December last year.
Man City Stand is accused of a number of offenses, including not providing accurate details about player and manager contracts, not providing accurate financial information and not cooperating with the subsequent investigation by the Premier League. City has always denied misconduct.
If they are found guilty of the more serious alleged infringements, relegation is the most serious punishment, while the club also risks big fines and points deduction.
An outcome of the hearing is expected in the near future, although the man City appeals against the verdict, it may take some time before their sanction – if applicable – is handed out.
Focus returns to the prospects of Guardiola on the pitch prior to the start of the season, with Man City close to completing their extensive vacation for the training for the season.
The Manchester Club gets a delayed return to preparations after their progress in the World Cup of Club.
Man City was beaten out of the competition in the Round-of-16 phase, after the serial champions had handed shocks by Saudi Pro League-Kant Al-Hilal.
And the attention will now shift to the recapture of the Premier League title after the team finished third at the end of the 2024-25 campaign.