Erling Haaland has once again joined forces with Beats by Dre in a promotional campaign captured in the Norwegian forests, with the slogan 'Simply is for everyone.'
The film showcases Haaland's strength as he plays on the Manchester City striker's dry humor and personality, performing various activities from push-ups on the edge of a cliff to chopping wood with an ax before ending with the 24 year old sitting at hip height. in the snow and then do push-ups on rocks in a flowing stream.
Beats supports Haaland on his journey throughout the 66-second clip, showcasing a portfolio of his favorite products including Beats Fit Pro, Beats Solo 4 and the Beats Pill.
Last October, Haaland teamed up with LeBron James in a promotional shoot for Beats, announcing his arrival at the popular headphone company. It was titled 'The King and the Viking' – a nod to Haaland's Norwegian heritage.
Haaland said: “The wide range of Beats products keeps me motivated, so it was great to collaborate on this new film in Norway.”
For Haaland, the Beats partnership comes alongside his deals with other brands such as Samsung, Viaplay, Hyperice, Breitling and Dolce & Gabbana – plus a £200 million deal with Nike for more than a decade.
Haaland also earns more than £850,000 a week at Man City thanks to the lucrative bonuses in his contract.
The forward has scored 22 goals for club and country this season and scored the 25th hat-trick of his career as Norway defeated Kazakhstan 5-0 in the Nations League on Sunday.
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