The Italian Serie A giants, who are having a good season under Antonio Conte, want to land Duran in the summer.
The 21-year-old Colombian only signed a new contract at Villa Park in recent months.
He has a contract until 2030, which will make any potential transfer a huge challenge.
Italian journalist and Napoli expert Ciro Venerato stated: “There is a player that De Laurentiis, Manna and Conte love, he is Aston Villa's Jhon Durán, he costs €40 million.
“Napoli have already had two conversations with the player's agent and will soon have a conversation with the English club.
“He is a profile that has been evaluated and already promoted throughout Calcio Napoli.
“We need to understand Aston Villa's availability and the agreement on the evaluation.
“We also need to understand whether, to beat the competition, Napoli can acquire him as early as January and leave him in England until June, or whether an operation should be undertaken taking into account the summer market.”
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