FC Bayern and Deutsche Telekom have extended their close cooperation with another seven years until the summer of 2032.
The telecommunication company has been the Jersey sponsor and the most important partner of the Munich club since 2002. The new contract term means that FC Bayern and Telekom have been working together for 30 years. The cooperation focuses in particular on mobile communication and telecommunication technology, digital fan experiences and entertainment and social responsibility.
Jan-Christian Dreesen, FC Bayern CEO: “Deutsche Telekom has been a reliable partner of FC Bayern for 23 years. It is partly thanks to them that a new era of success began for us. Years; We share values ​​such as cooperation, growth and innovative mind, and we look forward to keeping these values ​​to life in the future.”
Rodrigo Diehl, board member of Deutsche Telekom and director of Telekom Deutschland: “The most valuable German brand and the most successful German football club belongs together. We continue to continue this strong partnership with even greater strength. Simply sponsoring.
In addition to the constant considerable presence in the Allianz Arena, the partnership will also include activations in youth football and eSports. Naming, advertisements and high-quality media rights for friendly competitions have also been agreed. The collaboration with FC Bayern Basketball will also be intensified. Telekom has been offering first-class mobile coverage in the Allianz Arena with a fast 5G and Wi-Fi since 2020. In the future, further innovative digital offers will be developed for stadium visitors.
Both partners have also been agreed to continue to support each other in joint initiatives that promote diversity, tolerance and social inclusion. Examples are the 'no hate speech' campaign from Telekom and the 'Red Against Racism' initiative of FC Bayern. The 'Inclusion by Sport' projects from Telekom will also continue to benefit from the partnership. Deutsche Telekom has currently achieved the best results in his 30-year history. With a brand value of $ 85.3 billion, it is the most valuable telecommunications brand in the world and the most valuable business brand in Europe