An expert in the field of football financing has compared Manchester United Sir Jim Ratcliffe with Elon Musk.
Ratcliffe bought a 27.7 percent interest in United last year for £ 1.25 billion so that his Ineos company could get control of activities at the club of the unpopular Glazer family.
Since he took the lead, the British billionaire has undergone considerable restructuring at Old Trafford, with various money -saving measures.
Mail Sport only revealed on Tuesday how Ratcliffe is planning to continue its cost -saving costs, with more than 100 employees who are made superfluous after approximately 250 last year were agreed.
Elsewhere Ratcliffe has canceled free coach-travel for the FA Cup final staff of last year, has reduced ambassador salaries and the increased ticket prices, while he also decided to put an end to the role of Sir Alex Ferguson £ 2 million a year With the club.
And Professor Rob Wilson, director of Executive Education at the University Campus of Voetbalbusiness, gave his opinion about Ratcliffe's strategy – and insisted that it would be comparable to what Musk, who is the richest man in the world, would do.
“What we see in general, characterized in the ownership of the American style, is that they first look at the income generation and they look at cost control second,” he said Spin Casino.
'So go back to Manchester United, what have the glazers done? They have tried to increase as much income as possible.
'Actually what they did was that they put an army of people behind it to ensure that you could sign your big deals with Snapdragon or Team viewer and the problem with Adidas and the Nike deal that came before.
'So I think what we usually see with us at first, we let go after the income, especially in sponsorship and then we look at the other things.
“Elon Musk is something else because his acquisitions that we have seen, especially with Twitter or X, is that he enters after the cost savings because his investment method is more related to what we would see with a British investor who looks at costs first.”
Musk, whose assets is $ 397 billion (£ 318 billion), bought Twitter in 2022 and immediately dismissed various top managers, including CEO Parag Agrawal.
He then renamed the platform as X and began to charge users a monthly fee for a 'blue check', while he also carried out widespread fired in the company.
In the meantime, Ratcliffe and Ineos are also in the middle of a storm this week after they had ended their sponsorship of the Rugby team of New Zealand.
On Monday it turned out that the All Blacks sued the company of the British billionaire after they accused the group of purchase of the last episode of a £ 22 million six -year -old deal that came into play in 2021.
Ineos hit back later and claimed that they withdraw their sponsorship because of the 'deindustrialization of Europe'.
And Wilson went on Hint that this decision could be linked to their long -term plan for United.
“I wonder if the sports strategy has been to build a stable to improve consciousness and legitimacy to improve one active, Manchester United, after a tier,” he added.
'My theory is that it is all linked to Manchester United in one way or another. They will also discuss the impact of the deals they have and maybe NZ simply did not deliver what they had expected?
'Sports sponsorship is expensive and it is clear that the United project is larger than someone expected.
'However, it is a crown jewelactive and on his own benefits will be more important than the amount of the other detailed characteristics if they change the tide with the sporting performance of United. You don't stop your top team there for nothing. '
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