Sir Jim Ratcliffe wants the new £ 2 billion house of Manchester United to be Noord -England's answer on the Eiffel Tower in Paris.
And the co-owner of the club claims that a billion United followers want to visit the tourist attraction 'New Trafford'-despite some fans who burned it a “circus tent”.
The Old Trafford – believers can be skeptical – given the Red Devils are also 14th in the Prem Table.
What is more, Ratcliffe claimed on Monday afternoon that the club would have gone bankrupt at Christmas if they had not brutally struck the costs.
Yet a few hours later he was unveiled the plans for a stadium of 100,000 seats-from which they hope that it can become reality at the start of the 2030/31 season.
The owner of the Ineos said: “It is clear that the more iconic or more extraordinary than the stadium, the more successful the regeneration schedule will be.
“A really good example is the Eiffel Tower. Everyone around the world knows the Eiffel Tower.
“I am sure that many people here have visited Paris, you stay in a hotel, you go to the Eiffel Tower.
“We have a billion people around the world who follow Manchester United. They will all want to visit this stadium. '
The Ineos magnate born in Manchester does not feel that the region where he comes has a stadium that it deserves to put that right.
Cheltenham Festival -bets and free bets
That is why he asked Architect Norman Foster – another who grew up in the city – to come up with the plans.
Ratcliffe added: “The north of England has won ten Champions League medals and London has won two, but London has Wembley and Twickenham and Wimbledon and the Olympic village.
“The north deserves to have a stadium where England can play football, where we can hold the Champions League and a stadium that fits the status of Manchester United.”
He also feels the same about the English top flight and added: “The Premier League is indisputably the best football competition in the world – perhaps the best sports competition in the world.
“It must have a stadium that is at least the same in the best in Europe.
“Today it has a number of great stadiums, but it has no Bernabeu or a well camp.
“They are larger and more interesting than the stadiums we have in the Premier League.”
United has studied those two Spanish locations while working out their own plans – as well as the Sofi Stadium in Los Angeles and the Olympic Stadium in Munich.
But they wanted something unique for United and the three big-top style tents, to indicate the 'Trident' on their badge, will certainly worry.
Not to mention the huge umbrella that will cover a huge part of the complex – certainly a nod to the famous weather in Manchester.
With 170,000 on their waiting list for season cards, United are convinced that they can sell the extra 25,000 plus tickets that would be added to their current capacity.
They must ensure that they have a team that is worth performing on such a large stage – and Chief Exec Omar Barkrada says they will not lose sight of that.
He said: “It is clear that our ambition is to have the best team in the world with the best and most iconic stadium in the world.
“We want some of the best players to play at Old Trafford for our fans.
“Our fans deserve to see a team they can be proud of and can make contact – and to be able to do that at a great location like the one we have shown.
“Of course we want the stadium to give us extra income for us to be able to invest in the team, and I think that will help.
“One of the biggest benefits is to give our fans the best experience to be able to accommodate more fans in the stadium.
“But it is true that the extra income will help finance the talent that the fans will see on the field.”
He also played worries about how a club that apparently was on its way to the wall can finance such a huge project.
Berrada added: “The way the club followed, with all the losses that were collected – more than £ 300 million in the last five years – was not sustainable.
“So all the plans that we have drawn up in recent months really relate to the short -term problem, namely that the club lost money.
“As soon as we don't lose more money, we have placed ourselves in the best financial position to keep investing in our team and also to enable us to have the ambition to build a new stadium.”
United still has to decide what will happen to the 'Theater of Dreams' – their house since 1910 and the setting for countless iconic moments.
But yesterday was a clear sign that the days were numbered.
Berrada said: “We want a stadium that fits the status and history of this club.
“Old Trafford is 115 years old, so we want to build a stadium that will last 100 years.”
Comments