Real Madrid has become the first club to generate more than € 1 billion in income in a season, according to the 28th edition of the Football Money League published by the Deloitte Sports Business Group.
The historical performance emphasizes the global attraction and financial power of the Spanish giants and also shows their dominance on and next to the field.
The top 20 income-generating football clubs gathered a stunning € 11.2 billion during the 2023/24-one increase of 6 percent in the cumulative income compared to the previous year.
The total turnover of Madrid for the 2023/24 season was almost € 1.05 billion, making them before Manchester City (€ 837 million) for Manchester City for the top of the Football Money League.
The matchday turnover of the club was € 248 million, while commercial income yielded another € 482 million. The success on the field on the field was another important contribution to Madrid's revival.
The troops of Carlo Ancelotti steamed to the La Liga title and beat bright Rivals Barcelona to the blow through a huge hole of ten points. Los Blancos also beat Borussia Dortmund in the Champions League final to achieve a record 15th European title.
Madrid 2023/24's turnover not only broke up existing records, but also showed the ability of the club to use his iconic brand.
There is a considerable chance that the club will consolidate its place on the top of Deloitte's ranking next season thanks to the lucrative new broadcast deal of La Liga in Australia and Nieuw -Zeeland.
Qatari broadcaster Bein Sports has secured the exclusive rights for all 380 LA Liga matches every season until 2027. The deal ensures that Australian fans can again enjoy high -profile collisions such as El Clasico between Madrid and Barcelona.
La Liga always attracts a lot of interest from the gambling community and the new television deal should generate even more activity on Aussie Sportsbooks.
Renowned sports betting in Australia have the opportunity to increase their income through lucrative partnerships with La Liga Clubs.
Bettors can also view La Liga games via their chosen gambling platforms, giving them the chance to place live bets while they see the game unfold.
The transition from Madrid from a football match to a globally recognized brand is proof of their marketing master class, which contributed to a significant increase in annual turnover over the years.
The turnover of the club increased from € 123 million between 2000 and 2012 to more than € 600 million, thanks to targeted campaigns and strategic partnerships.
One of the most important elements in the core of Madrid's marketing strategy is the ability of the club to use strategic partnerships with worldwide recognized brands.
Collaborations with Adidas, Audi, Coca-Cola, Mahou, Microsoft and EA Sports have not only strengthened the club image of the club, but have also tailored to trusted and influential brands.
These alliances help to stimulate income and connect Madrid with the fan bases of these established companies, so that the road can reach a new audience for the club.
Apart from business partnerships, Madrid's marketing strategy is strongly focused on international expansion. The club has set up training camps, academies and brand ambassador programs in important regions such as China, the United States and the Central East.
This global presence has helped the Spanish powerhouse to involve and feed their international fan base, thereby building up loyalty that extends much further than Spanish coasts.
Deloitte reports that Money League clubs recorded record-breaking matchday, broadcast and commercial income that fueled remarkable growth.
The income of the MatchDay rose year on year by 11% and reached € 2.1 billion in the history of the publication for the first time. The growth also accounts for 18% of the total turnover, the highest share since 2014/15.
The milestone marks the fastest-growing income flow for Money League clubs and was facilitated by an increase in stadium capacities, ticket prices and premium matchday offers.
Commercial turnover was the largest contribution for Money League clubs, with a turnover of € 4.9 billion, which accounts for 44% of the total income. That figure rose by 10% compared to last year due to an increase in sponsorship, retail performance and non-football events organized by clubs.
Cumulative broadcast was the only part that did not register an increase in income. The income remained at € 4.3 billion because each of the top five competitions in the same domestic temporary employment cycle was the previous season.
That trend is likely to continue to at least 2027, with the large competitions that have been set to enter a period of relatively stable broadcast income thanks to Deal in the longer term domestic media rights.
The average Money League club generated € 560 million in income, with € 244 million (44%) of commercial activities, € 213 million (38%) of broadcast and € 103 million (18%) from match days.
Comments