Who would have told Swansea City fans that Luka Modric and Snoop Dogg would become co-owners of their club in just three months? Seeing is believing. Although the swans have seven consecutive seasons in the championship (they have not played in the Premier League since 2018), the Real Madrid -legend did not stop, now on board AC Milan Player, and the famous American rapper of supporting them.
In mid-April, the experienced Croatian football player acquired an interest in Swansea City and became co-owner. “Recognized as one of the best players of his generation, Luka Modric's leadership, knowledge and passion for football will be fundamental to the continuous development of the club,” the club emphasized. What practically nobody had thought is that their new “ally” would be none other than Snoop Dogg.
It's a swan thang
“Swansea City is delighted to announce the global Rap-Superster and Multi-Platinum Snoop Dogg selling has become the newest high-profile co-owner and investor of the club. The 53-year-old, who caused a social media sensation when he helped launching our home hirt of 2025-26.
The Doggfather to stimulate the commercial reach of Swansea
The club added: “Snoop's ties with the club will run deeper than putting on the famous white shirt because he formally becomes a member of club ownership. And it is hoped that his global profile and love for football can play an important role to help us spread the Swansea City name as far as to increase our commercial performance to enhance our commercial performance.”
To celebrate his addition, the swans have unveiled a mural in the western position of the Liberty Stadium. Football and life never stops surprising.