Tottenham Hotspur is said to have asked broadcasters all over the world to refer to them with their full name or often used nickname traces, but never just 'Tottenham'.
A subtle change in the naming conventions of the Noord-London club was noticed by viewers with eagle eyes on the reporting of Sky Sport about the 1-0 victory on Manchester United last Sunday.
Ange Postecoglou was described as 'Tottenham Hotspur head coach'. It was a small change in the name used by the broadcaster in an image during the coverage of the 3-2 defeat on the part of Everton last month when only 'Tottenham' was used.
The difference would probably have gone unnoticed, however, according to a report in the Athletic, an e -mail that was distributed to Premier League broadcasters on 10 February, entitled 'Tottenham Hotspur Naming Update' gave instructions on how to refer to the club.
They asked that the club is primarily known as Tottenham Hotspur, where Spurs is the preferred version. They also asked that they are not called Tottenham.
According to the report, the club claimed that this distinction is nothing new and their position has been since 2011. They claim that Tottenham is the name of an area, not the name of the club.
However, it seems that a recent 'remastered brand identity' has motivated the memory of broadcasters.
A 'brand playbook' that was rolled out in November last year contained a section that made it clear how the club wants to be described.
“In a world full of united cities, cities and robbers there is only one hotspur, Tottenham Hotspur,” it was said. 'If you refer to the team or brand, use' Tottenham Hotspur ',' Tottenham Hotspur Football Club 'or' THFC '. Never refer to our club as 'Tottenham', 'Tottenham Hotspur FC' or 'Th'. '
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