The Italian winery MM Winemaker has been chosen to develop a collection of high-quality wines inspired by the figure of the Argentine star.
Lionel Messi has officially joined the ranks of celebrities with their own exclusive wine collections. The Lionel Collection offers a premium range of wines crafted in the famous Italian regions of Campania, Puglia and Sicily, in collaboration with the prestigious MM Winemaker.
The collection, unveiled a few hours ago on Messi's social media channels, debuts with the GOAT 10 and two exceptional varieties: Syrah and Primitivo, both bearing the prestigious IGT designation of origin.
Each bottle stands out not only for its high-quality wine, but also for its unique design, decorated with exclusive images of the Argentine champion. This attention to detail has already made the collection a must-have for Messi fans and wine lovers alike.
A star debut at Expovina
The Lionel Collection recently made its grand debut at Expovina in Zurich, Switzerland, a prominent wine trade show that attracts connoisseurs and industry experts from around the world.
“We are very pleased with the results of this collection,” said MM Winemaker representatives. “It pays tribute to a true legend while combining exceptional quality with our rich wine heritage. Each bottle is crafted with care and precision, making it not just a drink, but a collectible masterpiece for our customers.”
Rooted in tradition, driven by innovation
MM Winemaker has a deep connection with the Italian regions of Campania, Puglia and Sicily, where wine traditions go back centuries. Known as the guardians of this millennia-old heritage, the winery continues to uphold these values while pushing the boundaries of modern winemaking.
Headquartered in Switzerland, MM Winemaker has built a global reputation for excellence and has won more than 500 awards at prestigious competitions such as the Concours Mondial de Bruxelles, CWSA Hong Kong, Wine Chateau and Expovina.
What's next for the Lionel collection?
In the coming months, the Lionel collection will be expanded with new lines, further strengthening Messi's presence not only on the pitch, but also among the world's best wine connoisseurs. With this venture, Messi is winning the hearts (and taste buds) of wine lovers around the world.
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