Exclusive: Daniel Levy takes Altius8 Agency, founded by former Old Trafford employees, with the intention of transforming the income of Spurs
The leading Manchevers of Manchester United who supervise the rising commercial income and then left after the most important cost -saving program of Sir Jim Ratcliffe has been hired by Tottenham Hotspur.
The team led by the former commercial star Victoria Timpson of United consists of many of the former leading women of the club in the Executive Team, including Ali Edge and Florence Lafaye. Although they were not public figures under the previous regime, they drove the large commercial shirt from United over the hand of TeamViewer and Snapdragon, which in turn helped to finance the signing sessions of a series of managers.
Timpson, who left United after 16 years, was recently his chief executive of global alliances and partnerships. She led the club's central office to increase commercial income – by 17 percent in her final year.
Timpson was briefly succeeded by Lafaye, commercial director of United, who then also left with United after 13 years. Edge worked for 29 years at United, a longer stint than even Sir Alex Ferguson, and was recently director of Timpson's Department. She was especially responsible for maintaining commercial deals.
The trio, together with another former commercial commercial executive Tom Liston-Jones, who was head of data and strategy, has set up a new 20-person desk, known as Altius8. It has concluded a deal with Spurs chairman Levy with the intention that they will have the same transforming effect on the income of the club as the team at United.
It is understood that a whole series of sponsor activa will be checked by Timpson and her colleagues, although it is not yet clear whether a potential naming rights agreement for the new stadium of Spurs can include. A title sponsor must be sealed for more than six years after the £ 1.2 billion stadium has been opened.
The new Spurs Stadium has a karting track of the F1 brand, as well as the multi-use function with which the concerts and regular NFL games for the season can organize by storing the football surface in an underground room. The arrival of Timpson and Altius8 together with the new Chief Executive Vinai Venkatesham represents a new direction for Spurs under Levy.
The formation of Altius8 under the leadership of Timpson, say sources from the industry, will ask intriguing questions if Ineos has made the right decision when dismantling what one of the few unqualified successes of the Glazer era in Old Trafford was.
Family, which has been established in Florida, who has had United for more than 20 years, had no choice but to stimulate commercial income in the early years to ensure that it could cover the enormous loan costs of the acquisition. The operation that developed the admiration and many attempts to replicate, in the European game. While former Chief Executive Ed Woodward, and his deputy – later successor – Richard Arnold founded the office in London, it was Timpson and her team that came to close all major deals over the past decade.
The Snapdragon-Shirt-Frontdeal of United, agreed with parent company Qualcomm in September 2023 for three years for £ 60 million a year, was then extended by Timpson in August before she left. She chose to leave last summer during the first major wave of fired and departure initiated by Ratcliffe and Ineos.
Timpson has previously secured the team viewer sponsorship during the Covid Lockdown. That was worth £ 235 million in five years. The German technology company withdrew after the first year. Other commercial partners such as IT gigantic DXC; Blockchain platform Tezos; The Microsoft PCS range Copilot+; Cosmetics multinational Estee Lauder; And Malaysia Airlines had dealt deals on Timpson's watch.
In addition to the quartet from United, Altius8 has signed Andrew Markham, formerly from Liverpool and Jon NaSPE, who worked in Manchester City and with sports car manufacturer Ferrari. Altius8 has been launched with investments by Teneo, the Global Consulting and Strategy Consultancy. Representatives for Altius8 refused to comment.