The home base of the club from the Spanish capital will undergo a name change.
The USS Enterprise. The TARDIS. The Millennium Falcon. Now Madrid's own spaceship has a new name.
The capital's 78,000-seat hypersonic vehicle will change the name it has adorned for more than 50 years, if reports are to be believed. Ultimately, it is a marketing decision that will see the stadium's name change from the full title of the famous president whose 34-year reign (1943-1978) brought with it legendary trophy victories, including six European Cups, sixteen league matches and sixteen league matches. titles and 6 headings.
Bernabéu signed the likes of Alfredo Di Stéfano, Gento, Santamaría, Pirri, Juanito, Kopa and Puskás, but most importantly, he created a myth, a reputation and an idea of Real Madrid that caused fear in every team around the world.
Will Real Madrid change the name of their stadium?
His name will still be on the stadium, but with a space that allows for a money-consuming marketing idea. The Estadio Santiago Bernabéu will be renamed Estadio Bernbéu, with a hole in the middle for a sponsor, a brand name that will generate sensational sums for the club that claims it needs new opportunities to compete with the 'petro-dollars' being published by others on the continent.
The redevelopment of the stadium opened up such possibilities, with the option of removing the pitch for a less muddy floor option being quickly implemented, allowing for concerts (we remember you, Taylor) and slightly less entertaining corporate events that we don't remember.
For a while it was rumored that Microsoft would be the frontrunner in the race to put their name on the stadium, but for some reason, perhaps the fact that it just remained that way, a rumor, it was not to be. At the time of writing there is no indication of any potential customers, but what is known is that deep pockets will be requirement number one.
For now, it's as it's always been, and a name change won't change who walks in on those Champions League nights in February that ignite the soul and fuel the reputation Santiago built all those years ago.
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