The recent announcement of the UFC deal with Paramount has added to the record costs that TKO has incurred with their latest WWE deal.
Dana White recently made the announcement about the end of Pay-per-View, because the UFC drew a deal with Paramount to show their large events on the channel.
This ended 32 years from the company that relied on the PPV model, with legends such as Conor McGregor and Brock Lesnar who made millions of purchases during their peak years in the Octagon.
This new deal is the largest that every fighting promotion has ever signed and only adds even more wealth to TKO and the growing empire.
Photo by Chris Unger/Zuffa LLC
The UFC deal of $ 7.7 billion contributes to the record-breaking Netflix agreement of WWE to earn TKO mills in the coming years
The deal that the UFC has signed with Paramount is the largest in Vecht history and deserves a dazzling sum of $ 7.7 billion in seven years.
This is an increase of 1000% compared to the original UFC deal with Fox in 2012, which shows that the incredible growth that the company has had in the past decade.
This $ 1.1 billion deal came less than two years after the UFC and WWE merged and formed a parent company called TKO.
At the moment, both promotions, one fighting and one professional struggle have seen enormous increase in their broadcasts to make the conglomeration of companies even bigger.
CompanyDeal LangeARLY Incometotal Inceufc7 years $ 1.1 billion $ 7.7 billionwwe10 years $ 500 million $ 5 billiontkon/A $ 1.6 billion $ 12 billion
WWE wrote a $ 5 billion deal last year with Netflix and started to stream content on the platform in January 2025, both in the United States.
The addition of this $ 500 million a year, ten -year -old deal brings the total of the two deals to $ 12.7 billion in total, an astronomical fee and more than both companies can even imagine a few years ago.
WWE wreststers have already seen some major contracts that were distributed after this deal, while Dana White has ensured that Fighter Pay will increase when the new UFC/Paramount Deal starts at the beginning of 2026.
The deal for WWE is not their only major money agreement, because they have also broadcast deals with Peacock and NBC in the United States, as well as countless other contracts worldwide.
The UFC and WWE fusion has increased the value of both companies by a remarkable amount
The merger of WWE and UFC to form TKO has done incredible figures for both companies, and their value and income continued to grow.
Less than two years after TKO was founded on 12 September 2023, this new company has seen an incredible increase in stock prices, so that a growth of 93% was seen in 2024 alone.
The turnover for both companies has increased an incredible amount, whereby the Paramount Deal almost quadrupled the income that ESPN paid to broadcast selected events between 2019 and 2025.
The continuous drop of TV rating for everything, but live sports have held record rights deals in numerous different sports, including the NFL, NBA and football.
TKO has taken this demand for live content and used it to protect more than $ 12 billion in rights agreements since the merger, because their leadership over the two companies has so far been an undisturbed success.