Surj Sports Investment, part of the Saudi sovereign wealth fund, has reached an agreement to accelerate investments.
Saudi Arabia's commitment to sports is expanding at a frightening pace. Surj Sport Investment, the sports arm of the Saudi sovereign wealth fund (PIF), has signed an alliance with Enfield Investment Partners, another fund, in this case American, to identify further lucrative investment opportunities.
The Saudi idea is to find business opportunities in sports-related leagues, clubs, operations and media. This process has already become clearly visible in recent years.
The Spanish and Italian Super Cups are played there, among many other football competitions. Golf, MMA, Formula 1, boxing and tennis are all covered. The World Cup to be held there in 2034 will be the icing on the cake of this multi-million dollar project.
Vinicius Jr. is considered by Saudi Arabia as the next big target
Meanwhile, the Saudi league has been strengthened by top-class signings and the arrival of bright stars. One of them, Cristiano Ronaldo, is about to sign a contract worth $200 million per year with Al Nassr.
His club is one of those funded by the PIF, along with Al Ahli, Al Hilal and Al Ittihad. This has allowed players like Neymar (recently linked with a move to MLS) and Benzema, in addition to the Portuguese, to join the local league. One of the big desires, according to what has been published, is Vinicius Jr. The Real Madrid player is considered the country's next big target.
With the new agreement signed between Surj Sports and Enfield Investment, incredible operations will be possible for the Saudis. The US fund has $4 billion at its disposal for investments in sports assets. Saudi Arabia's strength and ambition are something great. Sport has found an economic lever like few others in the world.
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