Sport
Kim Kardashian and Dwayne ‘The Rock’ Johnson tipped for shock EFL club takeovers
KIM KARDASHIAN and Dwayne 'The Rock' Johnson have been tipped to complete an EFL club takeover.
American investment in English football has exploded in recent years, with fourteen Premier League clubs majority-owned by American companies.
It's a similar case in the EFL, with a third of owners being American, while there has also been an increase in celebrity involvement.
Hollywood A-listers Ryan Reynolds and Rob McElhenney fueled the drive with their takeover of Wrexham and the subsequent release of the Disney+ documentary 'Welcome to Wrexham'.
More recently, NFL legend Tom Brady has become involved as an investor in Birmingham City, with another American Football star JJ Watt buying a stake in Burnley.
Superstar rapper A$AP Rocky has even been linked with a takeover of Tranmere, and football investment expert Adam Sommerfeld thinks it's only a matter of time before some bigger names get involved.
He told the BBC Monday Night Club: “A lot of these guys (celebrities) will see them (clubs) as media assets because of the drama they produce.
“It's very difficult to replicate that in another area, for example film content.
“The shoulder programming that comes with these things, the documentaries, opens them up to sponsors, to investors, to brand associates.
“There is an argument that it will become saturated quite quickly, perhaps it already has. [Tom] Brady, JJ Watt at Burnley.
“Now it's about how to take it to the next level. Who gets The Rock, god forbid who gets a KIm Kardashian.”
Sommerfeld also predicted that all English clubs will be owned or part-owned by American investors in the next five to 10 years, with “every team” in the EFL already in talks with American investors.